Why 1781?

In 2013, a small group of people with very big goals and mildly inflated egos created a movement.

This movement was named Crossmodalism.

-- Crossmodalism is a movement born from the synthesis of art, science, and entrepreneurship. It is based in learning and collaboration across non-traditionally linked disciplines, ideas, and communities. Through this foundation, Crossmodalism fosters an appreciation of the full human experience in connection to its sensorial and natural environment. --

The story of Crossmodalism can be found here. What is most important to recognise in the development of Crossmodalism was the moment the founders decided to steer away from the typical option of competition, in favour of embracing community. They realised that around them, several other organisations and practitioners were creating similar products, and instead of viewing these people as their competitors, they decided to relinquish their egotistical desires, and instead create a community that connected these individuals: in order to create something bigger together.

This is the fundamental driving methodology of the 1781 Collective. Our industry is rife with competition, and it has been hammered into us that we need to be better, play better/faster/more accurate than our peers if we need to succeed. We protect our ideas and secrets in the fear that our opportunities will be taken from us.

No longer. The 1781 Collective does not own any ideas, and it does not ask anything of its associates and partners. We don’t have any desires to control our members’ products or ideas, and we don’t want to own any of their intellectual property. What we are creating is purely a place for like-minded, entrepreneurial, mind-blowing, disruptive, crazy, innovative, ridiculous, and pissed-off practitioners to come together in the hope of creating a new system outside of the traditional classical music industry.


The 1781 Collective.

Chris LloydComment